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Community Blog: Case Study - How to be Local

Posted on Monday, May 22, 2006 @ 09:08 AM EDT

amichalek writes "As small business owners, we have both the opportunity and the challenge to define our niche and leverage our personal brand to help us build a sustainable business.

Marketing guru and always-entertaining author, Seth Godin, gives this case study of building a local business.

What have you done to make your small business status an asset?"
Marketing
Marketing

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