Implement a PR Strategy in 7 Days
Posted on Tuesday, October 04, 2005 @ 09:45 AM EDT
|
|
amichalek writes "Launching a PR campaign is an under-utilized strategy for generating new business. There are many guides available online for how to construct a press release, but not as many for how to actually run a campaign. That's why I was thrilled to find an article on precisely this topic - How to implement a PR Strategy in 7 Days.
In Al Lautenlager's article, he divides a PR strategy into steps to take each day.
Day 1: Determine your target
Day 2: Develop a database of contacts from day one
Day 3: Determine what PR story you will communicate
Day 4: Write the actual press release
Day 5: Send your press release to contacts from day two
Day 6: Use your press releases for other things
Day 7: Continue your efforts to establish relationships with editors, reporters, and producers.
Read the full article here.
"
|
Public Relations
|
|
|
|
Permalink | Article submittted by amichalek |
| "Implement a PR Strategy in 7 Days" | Login/Create an Account | 0 comments |
|
| | The comments are owned by the poster. We aren't responsible for their content. |
|
|
|
You are still an Anonymous user. To comment on this article, please register - it's free. |
|
| |
|
: Unit of 1 Article Archive : Amazon eStore
