Creating a Slogan for your Business
Posted on Friday, August 05, 2005 @ 09:21 AM EDT
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amichalek writes "What makes a good tagline? The best ones are short, powerful summations that companies use alongside their logos to drive brand message home to consumers. Think "Just do it" and "We try harder." Those are among the taglines that scored highest in a recent survey conducted by Eric Swartz, a marketing and branding expert with the Byline Group in San Mateo, Calif.
Business Week's Smart Answers columnist Karen E. Klein recently spoke with Swartz about the survey results and how small companies can craft taglines every bit as effective as those of the big guys.
Read the full article here.
Note: Does anyone have a great tagline for their business? How did you come up with it?"
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Marketing
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Permalink | Article submittted by amichalek |
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