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Community Blog: Free Lunches

Posted on Friday, July 15, 2005 @ 09:28 AM EDT

amichalek writes "From Fast Company Magazine:
When companies offer us, of all people, something for nothing, we wonder: What's the catch -- or, for that matter, the business plan? So we asked actual experts -- Ben McConnell, author of Creating Customer Evangelists (Dearborn, 2002) and Jennifer Rice of Mantra Brand Consulting -- to assess a few high-profile giveaways. How do we know they're working?

Read the full story. "
Marketing
Marketing

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