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Posted on Tuesday, April 12, 2005 @ 02:48 PM EDT
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amichalek writes "So much has been written about generating a word of mouth campaign, it's worth examining some lesson's learned. In the Church of the Customer blog, Ben McConnell makes a great point:
"Long-term, sustainable word of mouth that translates into recognizable revenue growth results when organizations focus on giving their evangelists reasons to spread their individual doctrines of emotional connection or ownership.
The big question before the word of mouth industry, if one can call it that, is: Do campaigns deliberately designed to be "viral" inspire long-term loyalty?"
He goes through some examples of viral marketing campaigns that work, and those that are more targeted at markting judges than actual customers.
Small business expert Andrea Michalek is the managing director of Unit of 1.
Andrea built this service to support micro-business owners. The Unit of 1 website is equal parts business networking, community blog, and
member-contributed, expert articles.
Andrea is a Philadelphia-based technology management consultant.
She specializes in building products and services that make complex technology problems as simple as they should be.
Examples include, PDF converter Fast PDF
and News / RSS engine Topular.
Andrea Michalek
1062 Kingscote Drive - Harleysville, PA 19438
Phone: (215) 280-1805
email: andrea at unitof1 dot com
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Marketing
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