amichalek writes " by Rachel Goldstein
owner
of Allfreelancework.com
- 1000s of freelance jobs
Determining
how much to charge for your services is often one of the biggest challenges
for a new freelancer. If you are a new freelancer, you have probably searched
the Internet trying to look for average rates of professionals in your
field. Don't even bother. I will let you in on a secret - now that the
Internet is here; there aren't any "average" rates because demographics
are too widespread. With this in mind, I will show you how to figure out
what your rates should be by using a formula.
Start
by figuring out what you want your annual salary to be. To determine
your salary, you might want to pay yourself what you earned as an employee,
or take a look at salary.com to
find out what an average salary for your profession is.
For this
formula, you will need to figure out what your overhead is. Overhead
is an expense that cannot be found billable to a client, it is just
a cost incurred by running your business. Please fill out the following
form. If you aren't sure what your overhead is, then look back on last
year's credit card bills and checking account statements.
MONTHLY
OVERHEAD:
| Rent |
? |
| Income
Taxes (Use 45% of your annual salary) |
? |
| Utilities |
? |
| Insurance
|
? |
| Office
Supplies |
? |
| Marketing
|
? |
| Postage
and Shipping |
? |
| Telephone
|
? |
| Accounting
/ Legal |
? |
| Travel
|
? |
| Office
Furniture |
? |
| Dues
& Memberships |
? |
| Licenses
|
? |
| Health
Plan / Medical Insurance |
? |
| Disability
Insurance |
? |
| Retirement
Savings |
? |
| Multiply
by 12 to get yearly Overhead |
? |
Now you will need to figure out how much of a profit you wish to make.
I recommend between 10% and 20%.
Follow
these steps to figure out what your hourly rate should be.
1. Add
Salary and Overhead Together
2. Multiply Total By Profit Margin (10% - 20%)
3. Add Total (1) and Total (2) Together
4. Divide Total (3) by Billable Hours (2,000)
For
example, if the following is true:
1. Salary = $30,000
2. Billable Hours = 2,000
3. Profit Margin = 20%
4. Overhead = $15,000
Then
this is how you figure out the hourly rate:
1. $30,000 + $15,000 = $45,000
2. $45,000 X 20% = $9,000
3. $45,000 + $9,000 = $54,000
4. $54,000 / 2,000 = $27 / hour
The bottom
line to your freelance business is that you want to make a good living.
If your hourly rate seems too low then raise your rate till you feel
comfortable with it. If several clients are way too eager to hire you
as a freelancer, rethinking your hourly rate might be a good idea. On
the other hand, if clients are very interested in you at first and then
stop communicating with you after they hear what your hourly rate is,
then you need to lower your rates. In other words, feel customers out
to see whether your fees are correct or not.
If you
have determined that your fees are too high then you might need to lower
your overhead in order to lower your fees. Try cutting some of your
unnecessary expenses in order to make ends meet. When you make the change
over to freelancing, sometimes there is a little suffering at first.
Don't worry; it doesn't usually last long if you know how to save when
times are good.
Good Luck.
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