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The 10 Commandments of Press Releases
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stolbard writes "In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for the writer of a press release. When the recipient of a release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's The 10 Commandments of Press Releases:"
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Public Relations
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3 Advantages of using Electronic Press Releases
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hockin writes "A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases…
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Public Relations
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The 10 Most Common Publicity Mistakes -- Don't Sabotage Your Success!
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stolbard writes "The number one rule of being successful in the world of publicity
(or in just about any other field, for that matter): Don't
sabotage your efforts with dumb -- and easily correctable --
mistakes. Here then are the dumb things that publicity seekers
do. Avoid them, and you'll be well on your way to scoring great
coverage!"
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Public Relations
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Implement a PR Strategy in 7 Days
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amichalek writes "Launching a PR campaign is an under-utilized strategy for generating new business. There are many guides available online for how to construct a press release, but not as many for how to actually run a campaign. That's why I was thrilled to find an article on precisely this topic - How to implement a PR Strategy in 7 Days.
"
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Public Relations
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How to Create an Online Newsroom the Media Will Love
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stolbard writes "From time to time, people ask me how public relations has changed
during the two decades in which I’ve been seeking publicity. My
answer: technology. Twenty years ago, the fax machine was a
newfangled novelty. Our primary means of communicating with
journalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougher
in others - namely, thanks to hordes of clowns with money making
schemes and software that "blasts" press releases
indiscriminately to reporters, it’s become very hard to get your
e-mails through to spam-weary reporters.
"
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Public Relations
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Press Releases for Every Occasion
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stolbard writes "by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-
Hungry Businesses http://www.PublicityInsider.com/freepub.asp
To many marketers, the press release is something of a "one size
fits all" proposition. You want to get media coverage, you knock
out a press release, send it to some journalists and sit back and
wait.
Of course, smart Publicity Insiders already know that's a
prescription for failure. You know that your press release has
to have a "hook", be well-written and sent to appropriate
journalists in an active, not passive, manner. But there's
another part of the puzzle that even savvy publicity-seekers
sometimes miss -- you can?t just write "a press release", you
have to write the right kind of press release.
"
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Public Relations
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7 Simple Steps To A PR Launch
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cfranz writes "By Catherine Franz
A PR product or service launching is a perfect way to build
momentum slowly. It handles the first and most important
hurdle to overcome in building a brand -- credibility.
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Public Relations
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35 Quick Tips for Writing A Press Release
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cfranz writes "Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper."
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Public Relations
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How to Tap in to the Holiday Publicity Bonanza
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stolbard writes "by Bill Stoller Founder, PublicityInsider.com
If your product or service can be given as a gift, a publicity
windfall awaits at the end of the year - but you need to start
working in June. Each December, media outlets cover the newest,
the hottest and the most unusual Holiday gifts. The reporters
assigned to develop these pieces typically depend on two sources
of information:
1. Phone interviews with local store owners
- and -
2. Press materials that have been sent by publicity seekers.
Let's deal with Point 1. Here's a cool trick: "
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Public Relations
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Editorial Calendars: A Key to Publicizing Your Business
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stolbard writes "Editorial Calendars: A Key to Publicizing Your Business
by: Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp
What is the one thing that all of the best public relations
agencies do every year?
They research and compile editorial calendars from publications
that are pertinent to their client's business.
You should too.
What's an editorial calendar?"
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Public Relations
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: Unit of 1 Article Archive : Amazon eStore
