Case Study - How to be Local Date: Monday, May 22, 2006 @ 09:08 AM EDT Topic: Marketing As small business owners, we have both the opportunity and the challenge to define our niche and leverage our personal brand to help us build a sustainable business. Marketing guru and always-entertaining author, Seth Godin, gives this case study of building a local business. What have you done to make your small business status an asset? This article comes from Unit of 1 http://www.unitof1.com The URL for this story is: http://www.unitof1.com/article438.html