How to Use Email to Find New Customers
Date: Thursday, May 18, 2006 @ 12:33 PM EDT
Topic: Marketing
Bill Nussey, columnist for Inc.com points out, "Mailing to rented or purchased e-mail lists won't establish the trust you need to reap -- and keep -- customers."
His tips on using email to attract new customers include:
- If you have a web site, place an invitation to signup for your email list.
- Let new customers come to you by advertising on search engines
- Leverage a pre-existing relationships and cross-promote your services
Read the full article here.
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