Free Lunches
Date: Friday, July 15, 2005 @ 09:28 AM EDT
Topic: Marketing
From Fast Company Magazine:
When companies offer us, of all people, something for nothing, we wonder: What's the catch -- or, for that matter, the business plan? So we asked actual experts -- Ben McConnell, author of Creating Customer Evangelists (Dearborn, 2002) and Jennifer Rice of Mantra Brand Consulting -- to assess a few high-profile giveaways. How do we know they're working?
Read the full story.
|
|