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Community Blog: Hike Your Own Hike
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amichalek writes "In business, you can get inspiration and insight from many different sources. I just read an article about lessons from hiking the Appalachian Trial as they apply to running a single person business.
My favorite - was Hike Your Own Hike. That continues to be why I enjoy running Topular my way..."
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Lessons Learned
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Posted on Thursday, July 26, 2007 @ 11:11 AM EDT
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Community Blog: Case Study - How to be Local
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amichalek writes "As small business owners, we have both the opportunity and the challenge to define our niche and leverage our personal brand to help us build a sustainable business.
Marketing guru and always-entertaining author, Seth Godin, gives this case study of building a local business.
What have you done to make your small business status an asset?"
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Marketing
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Posted on Monday, May 22, 2006 @ 09:08 AM EDT
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Community Blog: How to Use Email to Find New Customers
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amichalek writes "Bill Nussey, columnist for Inc.com points out, "Mailing to rented or purchased e-mail lists won't establish the trust you need to reap -- and keep -- customers."
His tips on using email to attract new customers include:
- If you have a web site, place an invitation to signup for your email list.
- Let new customers come to you by advertising on search engines
- Leverage a pre-existing relationships and cross-promote your services
Read the full article here."
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Marketing
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Posted on Thursday, May 18, 2006 @ 12:33 PM EDT
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Community Blog: Partnering: A reason, a season or a lifetime?
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Anonymous writes "You're thinking of forming a partnership with someone - is it a good idea or not? If so, what type of partnership makes sense?
Susan Bari, author of "Partnering for Profit - Success Strategies for Tomorrow's Supply Chain", uses the adage of entering into a relationship for either "a reason, a season or a lifetime" to discuss different types of partnership strategies.
Read more:
Susan Bari's article on Timing: A reason, a season or a lifetime?."
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Leadership and Strategy
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Posted on Saturday, October 29, 2005 @ 06:46 PM EDT
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Community Blog: Consulting Company Vs. Being an Independent
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amichalek writes "Large scale consulting and independent consulting are quite different. I much prefer the latter.
The difference between being an independent and working as a part of a large organization is that I have control over all aspects of the business. I like seeing the pipeline of projects, and never being surprised at a decision made elsewhere in the company.
The obvious downside is that you are also solely responsible for sales, marketing, legal, finance, taking out the trash, mailing packages, etc etc etc. Especially when you're busy with client work, it takes a lot of discipline to keep up on the networking and other infrastructure-type work.
I firmly believe, many businesses are much better off being run as a group of independents collaborating, rather than with traditional corporate structure and overhead. I've seen time and time again where individuals who were mediocre employees really shine as independent contractors. I think it's the complete accountability of the sink or swim reality of running your own business. Also, it's a self-selecting group. As an independent, there's no place to hide. If you don't perform, you're out of business."
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Leadership and Strategy
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Posted on Wednesday, September 07, 2005 @ 10:31 PM EDT
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Community Blog: Starting a Consulting Business - Lessons from the Football Field
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amichalek writes "Terrell Owens of the Philadelphia Eagles, caused quite a stir as his quest for a better deal on the football field put him at odds with his coaches, his team mates, and the city of Philadelphia.
Employees often dream about quitting their job to set out on their own as a consultant, thinking that being the boss is an easier road. Here's what they need to know before they take the plunge:
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Note: If you're a seasoned business owner - do you have any tips for those just starting out? If so, add your comment to this article.
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Getting Started
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Posted on Thursday, August 25, 2005 @ 10:57 AM EDT
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Community Blog: Building a Business - Through the Eyes of a Project Manager
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amichalek writes "Yesterday, I had a moment (ok more than a moment) of what I think is relatively common in the Unit of 1 sector - I totally freaked out thinking about how to best move my business forward.
I thought, "But there's just WAY too much to do."
And I thought, "And is this even the right thing to be spending my time on right now?"
And finally, "What if I fail!"
My poor husband, I called him at lunchtime, and he dutifully listened to me for 5 minutes, and then simply said, "You're doing the right things. Trust yourself." So here's what I did next..."
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Lessons Learned
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Posted on Wednesday, July 20, 2005 @ 02:18 PM EDT
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Community Blog: SOHO Haiku
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amichalek writes "I've been posting a lot over the past couple of days, but I just can't resist sharing another site I found.
GoinSOHO.com is the website/blog of freelance writer Jeff Zbar. Throughout his site, he gives tips on working from home, and you catch a glimpse of how he's been able to be successful as a Unit of 1 for 16 years.
One of the more amusing areas of the site is his SOHO Haiku. My favorite was:
At home, almost alone
Just me and my dog, Riley:
Loyal canine admin
He also has a nice piece that talks about the evolution of his home office. It's worth a visit.
Click to visit Goin SOHO
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Home Based Business
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Community Blog: Free Lunches
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amichalek writes "From Fast Company Magazine:
When companies offer us, of all people, something for nothing, we wonder: What's the catch -- or, for that matter, the business plan? So we asked actual experts -- Ben McConnell, author of Creating Customer Evangelists (Dearborn, 2002) and Jennifer Rice of Mantra Brand Consulting -- to assess a few high-profile giveaways. How do we know they're working?
Read the full story.
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Marketing
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Posted on Friday, July 15, 2005 @ 09:28 AM EDT
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Community Blog: Growing the Buzz for Unit of 1
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amichalek writes "I'm sitting here in my home office, working feverishly to catch up after a 10 day vacation. (Why is it that the week prior to and the week following vacation are 3 times as busy as usual. Math would say that each should only be 1.5 times as busy, but I digress...)
But what's really on my mind, is how do we get the word out about Unit of 1? I'm planning a large upgrade for September - and I think we've ALREADY created a community with a lot of value - but what do we do to get more small business owners to know about it?
One of the taglines I've been kicking around for Unit of 1 is "You're a Unit of 1 but you don't have to go it alone." That gave me my solution - look to you - a member of the group - to help out - give suggestions - grow the membership.
So, please - post your comments, send me feedback, or shoot me an email. I'd love to hear from you!
Andrea"
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Leadership and Strategy
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Posted on Thursday, July 14, 2005 @ 01:33 PM EDT
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